Shopify may have become the de facto hosted platform for running an online store but while Shopify makes setting up a store easy, actually getting the right traffic onto your site and making sales remains a challenge every store owner faces.
Inbound360 have years of experience promoting ecommerce businesses using pay per click advertising. And we have intimate knowledge of the Shopify platform, so we can take care of the nitty gritty parts of running a modern digital advertising campaign like product feeds, analytics and tracking, leaving you free to run your business, fill orders and keep customers happy.
Before we spend a penny on ads our developers will work on your Shopify store to ensure all the tracking we need to measure and optimise your advertising is in place. This will include Google Universal Analytics with enhanced ecommerce, Facebook audience pixels and AdWords remarketing tags.
Text link advertising on Google and Bing is the fastest way to start generating traffic and sales from search marketing and is an essential part of an ecommerce PPC strategy. We take care of every part of your AdWords setup, ensuring optimum ad performance.
Next we'll prepare your product feed and set you up with a merchant account. If you've tried to do this yourself you'll know that Shopify's handling of product feeds can be tricky but our developers will get you setup in no time. With your product feeds in place we'll start running your shopping ads in Google search results.
Google is great for reaching your customers when they're looking for you, but wouldn't it be great if you could show them your products and get them to buy BEFORE they do a search? With Facebook we can show your products to the people who are most likely to buy, right inside their Facebook newsfeed.
Because even the best advertising campaigns will only convert a small % of people on their first visit we will also run retargeting campaigns on a wide range of sites including Facebook, Twitter and millions of others. These ads will bring the right people back to complete their purchases, maximising your ROI.
Getting the right people onto your Shopify store is great, but what if those people still aren't buying? When you use Inbound360's Shopify marketing services you'll also get advice on conversion rate optimisation, helping you to improve your stores customer experience and convert more browsers into buyers.
The Inbound360 team have plenty of experience with Shopify selling everything from lightbulbs to lingerie! If you think we could help you with your campaign call one of our Shopify marketing experts on 020 3740 3222 or email firstname.lastname@example.org to see if PPC advertising could be a cost effective way to grow your online store. Alternatively you can: