Search Engine Optimisation (SEO)
Vs Pay Per Click (PPC) Advertising

Find out why more and more companies are turning away from search engine optimisation in favour of more reliable, low risk and profitable PPC advertising. ...

Is Search Engine Optimisation Really Right For You?

Thinking about starting a search engine optimisation campaign? SEO can be extremely lucrative when done right, but the vast majority of SEO campaigns fail to deliver a positive ROI. What’s more, choose the wrong agency or get on the wrong side of Google and your search engine optimisation efforts could put you in a worse position than when you started.

By comparison Pay Per Click (PPC) advertising on Google Adwords is a low risk way of getting your site seen on Google. Inbound360 can get you up and running with a PPC campaign in just a few days with your adverts showing on as many keywords as you like, whereas even the best SEO could take you months or years to get onto the first page of Google for just a handful of keywords.

Find out how SEO and PPC compare below...

Keywords:

SEO

Target a small selection of core keywords which you think might be valuable.

PPC

Target thousands or millions of keyword variations and test which ones provide value.

Landing pages:

SEO

Google chooses which page to rank on your site, you need a landing page optimised for every keyword

PPC

Direct traffic to whatever landing page you want, test which page works best

Search engine result pages:

SEO

Google chooses what information to show about your site in search result pages

PPC

You write compelling adverts and extend them with Sitelinks, seller ratings, reviews and other ad extensions.

Rankings:

SEO

Google chooses where to rank you, it can take years to get to the top. Big brand sites usually rank highest. Your listings always appear below ads.

PPC

Bid for the best position on the page, get to number 1 in minutes. Rank determined by Quality Score and bid so small brands can compete.

Cost:

SEO

Spend thousands in upfront consulting fees and link building with no guarantee of results. Continue to pay to keep ahead of the competition.

PPC

Pay for the traffic you receive plus management fees. Pause your advertising at any time and accurately measure return on investment.

Reporting:

SEO

SEO traffic shows in your Analytics with the keyword (not provided). You can only guess what keywords are sending you sales.

PPC

See the actual keywords which resulted in sales and optimise your campaign around those keywords.

Risk:

SEO

High risk activity. You may see no return on your investment or SEO activity may even damage your sites rankings or get you banned from Google.

PPC

Very low risk way to advertise. You control your costs and don't need to make an upfront commitment.

Timescale:

SEO

In uncompetitive niches results can be achieved in months. For competitive keywords it can take years to see results.

PPC

Get setup in days, start driving traffic and grow your campaigns over time.

Expertise:

SEO

There are some genuine experts and a lot of charlatans offering SEO services. No industry regulation or standards.

PPC

Deal with a Partner Agency who meet Google's own quality criteria.

Ecommerce:

SEO

Your products are unlikely to rank unless you rewrite your product descriptions. Big sites like Amazon dominate virtually every product category.

PPC

Place visually appealing product listing ads at the top of the page which show your products and prices.

Future Proof?

SEO

SEO may be a long term strategy but the next Google update might throw you right back to the start.

PPC

Google makes over $100 million from Adwords everyday – they're unlikely to be changing the formula anytime soon!

Interested in PPC instead?

Call one of our AdWords experts on 020 3740 3222 or email talk@inbound360.com to see if PPC advertising could be a cost effective, safe alternative to SEO for your business. Alternatively you can:

Request a proposal

Getting Started

To discuss your PPC campaign with an expert call us on 020 3740 3222, email talk@inbound360.com or you can:

Request a Free Review

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