Thinking about starting a search engine optimisation campaign? SEO can be extremely lucrative when done right, but the vast majority of SEO campaigns fail to deliver a positive ROI. What’s more, choose the wrong agency or get on the wrong side of Google and your search engine optimisation efforts could put you in a worse position than when you started.
By comparison Pay Per Click (PPC) advertising on Google Adwords is a low risk way of getting your site seen on Google. Inbound360 can get you up and running with a PPC campaign in just a few days with your adverts showing on as many keywords as you like, whereas even the best SEO could take you months or years to get onto the first page of Google for just a handful of keywords.
Find out how SEO and PPC compare below...
Target a small selection of core keywords which you think might be valuable.
Target thousands or millions of keyword variations and test which ones provide value.
Google chooses which page to rank on your site, you need a landing page optimised for every keyword
Direct traffic to whatever landing page you want, test which page works best
Google chooses what information to show about your site in search result pages
You write compelling adverts and extend them with Sitelinks, seller ratings, reviews and other ad extensions.
Google chooses where to rank you, it can take years to get to the top. Big brand sites usually rank highest. Your listings always appear below ads.
Bid for the best position on the page, get to number 1 in minutes. Rank determined by Quality Score and bid so small brands can compete.
Spend thousands in upfront consulting fees and link building with no guarantee of results. Continue to pay to keep ahead of the competition.
Pay for the traffic you receive plus management fees. Pause your advertising at any time and accurately measure return on investment.
SEO traffic shows in your Analytics with the keyword (not provided). You can only guess what keywords are sending you sales.
See the actual keywords which resulted in sales and optimise your campaign around those keywords.
High risk activity. You may see no return on your investment or SEO activity may even damage your sites rankings or get you banned from Google.
Very low risk way to advertise. You control your costs and don't need to make an upfront commitment.
In uncompetitive niches results can be achieved in months. For competitive keywords it can take years to see results.
Get setup in days, start driving traffic and grow your campaigns over time.
There are some genuine experts and a lot of charlatans offering SEO services. No industry regulation or standards.
Deal with a Partner Agency who meet Google's own quality criteria.
Your products are unlikely to rank unless you rewrite your product descriptions. Big sites like Amazon dominate virtually every product category.
Place visually appealing product listing ads at the top of the page which show your products and prices.
SEO may be a long term strategy but the next Google update might throw you right back to the start.
Google makes over $100 million from Adwords everyday – they're unlikely to be changing the formula anytime soon!