Retargeting is an advertising system which allows you to show advertisements only to certain internet users. Typically these would be your past customers or people who have visited your website but who haven’t brought from you yet. Your adverts can be shown to these highly targeted groups of users as they browse the web, we can retarget them on virtually any website which shows banner ads including newspapers, online magazine, social networks (including Facebook), property portals, forums, blogs, webmail services and niche interest sites.
With many websites reporting that only 2% of visitors purchase or convert during their first visit, retargeting is a powerful way of advertising to the 98% who have not yet converted, bringing them back to your site to complete their purchase.
Retargeting works by installing a tracking pixel on your website which lets us set a cookie with every visitor who comes to your site. We group those visitors into retargeting lists and when they appear on one of the millions of other websites we have access to, we can serve them a highly targeted advert, encouraging them to return to your site.
Inbound360 do not provide retargeting technology, instead we work with industry leading Retargeting platforms such as Adroll and Google Remarketing to provide our clients with a cost effective retargeting service.
If you’re interested in testing retargeting or are already using it but are not seeing results, talk to one of our online advertising experts today about how we can help manage and improve the results you’re getting from Retargeting.
Remember that retargeting, although powerful, is only one piece of the online advertising jigsaw. We recommend running a retargeting program alongside other online advertising initiatives to generate a good balance of new and repeat visitors to your site.
Retargeting can be used in a number of ways and is suitable for many different types of sites, not just ecommerce websites. Here are some examples of how we've used retargeting to increase our clients sales and leads:
Have an idea for how your business could benefit from retargeting, or just need some advice, contact us to talk to a retargeting expert today.
With Retargeting on Facebook you can show your adverts to visitors who have been on your site previously, right inside their Facebook newsfeeds. The prime advert real estate of the Facebook newsfeed, coupled with the effectiveness of retargeting has been shown to produce excellent results.
We also now have the option of using Facebook's custom audiences to implement a retargeting system of sorts whereby we use the email addresses of your past customers or email subscribers to target adverts just at certain Facebook users. This can work particularly well for businesses with large customer databases and it also has the advantage of retargeting visitors across devices, so whether they're signed into Facebook on their Desktop, Smartphone or tablet we can show them your adverts.
You often hear the terms retargeting and remarketing used interchangeably, often causing confusion about the difference between retargeting and remarketing, and they are indeed very similar:
Remarketing on Google Display Network: Remarketing through the Google Display Network is similar to other types of retargeting, although it is limited to sites which show adverts as part of the Google Display Network. We often recommend our clients “dip their toe” in retargeting using Remarketing on Google Display Network as its an easy setup for client who already run Google Adwords and we can use text ads rather than banners, meaning no upfront design costs. For clients who get good results with Google Remarketing we usually recommend progressing to a more advanced Retargeting service which allows us to display ads on a wider range of sites.
Remarketing Lists for Search Ads: As part of Google’s Remarketing product we are able to retarget your past website visitors in Google Search results when they search for relevant keywords. As an example we may use a Google remarketing list to bid for a higher avert position in Google Adwords for searchers who have previously visited your website. As the probability a visitor will convert increases on their second or third visit it often makes sense to use Remarketing Lists for Search Ads to increase your repeat visitors.
To discuss your retargeting requirements call us on 020 3740 3222, email firstname.lastname@example.org or you can:
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