Leads. They’re the lifeblood of your business. They’re the difference between business success and failure, between growth and stagnation. But are you really doing everything you can to maximise the leads your business is generating from your marketing budget?
Inbound360 are an online advertising agency specialising in lead generation campaigns. We are not a lead broker, reseller or affiliate, instead our focus is on delivering a sustainable supply of leads directly into your business through your existing website. We do this by managing effective paid traffic campaigns on Google AdWords, Facebook and other channels. Unlike leads generated by brokers, leads you generate through your own website and your own paid traffic campaigns are yours and yours alone and the prospect is already familiar with your brand and waiting for you to get back to them. We know from experience these leads convert at a far higher rate into sales than leads you purchase from a broker where the prospect doesn't know anything about the company who are calling them.
Search Engine Advertising
Search engine advertising on Google AdWords is our primary main lead generation service. We’re a Google Partner Agency and our consultants have managed millions of pounds of advertising spend on Google’s search network. We know what it takes to generate leads from Google in the most competitive and complex business areas.
Social Media Advertising
We use social media advertising on sites like Facebook and LinkedIn to pin-point your target audience and reach them with engaging content. Social media ads let you put your brand in front of your target customers before they start to search for your products and services, giving you the competitive advantage.
If your product or service is complex or there is a lot of competition in your industry its likely your website visitors will convert into leads on their first visit to your site. We use retargeting technology to display advertising to visitors who have come to your site who we didn’t convert into a lead. Maximising your repeat visits and leads.
Marketing B2B products and services in a science and an art-form. You need to reach not only the right organisations but the right people within those organisations, and at the right time. More often than not we find that when those people come to look for what you’re selling, they start with a Google search. We work out exactly what keywords they’re searching for and use Google AdWords to drive those visitors to your website. Once they’re on your site we optimise your pages to maximise the number of visitors who get converted into leads. We can also reach your exact target customer base through LinkedIn Advertising and retargeting.
If you need to generate B2C leads Inbound360 can offer a range of lead generation solutions to drive highly targeted visitors to your website and convert them into new business enquiries. This starts with search engine advertising on Google and Bing but we can also reach your target audience on social networks like Facebook and Twitter or by advertising to them on content sites like YouTube or their favourite newspapers.
We believe in making the complex world of online marketing as simple for you as possible. Our lead generation reports cut through the data jungle and show you just the headline stats you really care about. We present an accurate cost per lead and return on investment figure so you know exactly where you money is being spent and what leads its bringing in.
If you run an inbound call centre to deal with new business leads we can implement a call tracking system which will help you attribute leads which come in by phone back to the advertising channel which sent that customer to your website. This lets us accurately measure the effectiveness of all your lead generation campaigns both online or offline.
Our clients pay for their advertising directly and we charge them a management fee typically equal to 15% of the ad spend. Once we have established a benchmark cost per lead there may be the option to migrate to other pricing models including CPL (cost per lead)or a fixed price retainer. Please contact us to discuss your requirements and we can provide you with an accurate cost for managing your advertising and lead generation campaigns.
To discuss your AdWords requirements call us on 020 3740 3222, email firstname.lastname@example.org or you can:
Inbound360 are fully accredited Google Partners. Verify our details with Google here.