In the past display advertising has predominantly been used in much the same way as a billboard in the real world- for building brand awareness. Banner ads were historically cost prohibitive for smaller companies without access to a top media buying agency and provided a poor ROI because ad targeting didn’t allow you to reach the right audience.
Times have changed. Improvements in ad targeting and distribution technology in recent years have opened the display advertising world up to businesses with smaller budgets who judge their advertising performance on how many sales it makes them, rather than how many eyeballs it gets.
Inbound360 can develop a display advertising campaign for businesses (or charities) of all shapes and sizes, which will build both brand awareness and sales or leads. As with PPC or social media advertising we take a sales first approach to display advertising and track your adverts from click through to conversion to give you a clear, accurate view of the ROI of your display campaigns.
We use Google’s Display Network which gives us access to a huge range of websites in every market imaginable. Wherever your target customers are congregating online, we can reach them via display advertising.
Display Advertising is all about understanding your customer base and reaching them in the right place at the right time. The power of modern ad targeting means we can develop a display strategy
which reaches your customers based on:
We can then engage them by serving text, image or rich media adverts
Retargeting technology allows us to display adverts specifically to people who have visits your website but who didn’t buy from you. This hugely powerful innovation in ad technology can yield very impressive conversion rates as it is designed to bring back website visitors who have already displayed an interest in your product. As most customers won’t convert on their first visit to your website, by getting people back to your site via retargeting we can greatly increase the chance that they’ll eventually buy from you.
Inbound360 work with Adroll’s leading retargeting platform to offer retargeted ads in addition to display or search advertising campaigns. This lets us place adverts on some of the world’s most popular websites (including inside Facebook’s news feed) and lets us tailor adverts dynamically based on the product or service the visitor was interested in when they last came to your site. If you’re running a PPC or SEO campaign and your agency haven’t talked to you about the potential of retargeting, get in touch with us today.
There are three common pricing models that can be used for display advertising:
CPC (cost per click) this would be used when the goal of the campaign would be to create traffic to a site
CPM (cost per thousand impressions) we would use this model when the goal of the campaigns is to build brand awareness.
CPA (cost per acquisition) this would be used when the primary objective of the campaign was to for fill an action within a certain price
Most of our display advertising campaigns are managed based on a sliding % of your advertising spend ranging from 5-15% with a minimum monthly fee of £1000. We can manage display campaigns of any size but we’re most affordable for companies spending in excess of £5,000 monthly on their advertising. We also offer very competitive management fees for larger accounts.
We love making display advertising work for charities and good causes and can offer a discounted rate or waive the minimum monthly fee for these types of campaigns.