Spending all day in PPC campaigns it’s easy to become engulfed by data. While its great to be able to build strategies based on solid numbers, its important not to forget that advertising is about talking to people and to make your advertising better, sometimes you have to listen to what they have to say.
Its that time of year when everyone’s looking to the coming year, and in the fast moving world of PPC advertising a year is a long time. In PPC, while the basics stay the same, we’re constantly seeing new innovations. In the spirit of the new year, we had a whip round the Inbound360 office