A Blog About Paid Media & Search Marketing

Ideas, thoughts and insights from the team at Inbound360.

Setup a New AdWords Account Skipping the Billing Info Screen

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Here’s a quick tip for anyone trying to setup a new AdWords account and meeting the dreaded “enter your billing information screen”. This used to be skippable but recently for new accounts Google have forced you to enter billing information and setup an ad group before you can get into your account and set it

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Social Extensions Removed From Adwords Interface

social extensions in the adwords interface have been removed

Have you noticed social extensions quietly vanishing from your Adwords interface? The social extensions option which used to live under the Ad Extensions tab in the Adwords interface disappeared during the last update. Bemused by the disappearance we contacted Google to find out where it had gone and they confirmed that social extensions had been

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Watch Out For Fake Google Adwords Phishing Ads

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Here’s a quick post to say watch out for fake adverts for Google Adwords being used by hackers. Here’s an example below, from the display URL it looks like a genuine Adwords ad but you can see the ad copy and sitelinks are weird:   If you click that advert you’ll be taken to a

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Google AdWords VAT and Your Business Expenses

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There are many ways of paying for the media spend in Google AdWords pay per click advertising whether you want to pay up front, in arrears, via direct debit , credit card or bank transfer. No matter how you pay your media spend it is a business expense. UK businesses are subject to VAT on

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Google Testing New Smaller Font Sizes on Search Result Pages

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We noticed this morning Google seem to be testing a new layout on search results pages. It seems to be a very subtle difference in the font size used for display URLs and descriptions in Adwords ads and the snippets and URL’s on organic listings. As a result the click-able titles of both adverts and

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How Long Until We Get Retargeting by Email in AdWords?

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One of the smartest features to come to Facebook’s ad platform recently is the ability to target custom audiences using email address uploads. For anyone not familiar with how it works, here’s a summary: You want to target say, past customers, when they’re browsing Facebook. Take a CSV dump from your customer CRM or ecommerce

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The Role of Qualitative Analysis in Lead Generation Campaigns

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Spending all day in PPC campaigns it’s easy to become engulfed by data. While its great to be able to build strategies based on solid numbers, its important not to forget that advertising is about talking to people and to make your advertising better, sometimes you have to listen to what they have to say.

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Capitalizing on Local Events for Cheap, Quality PPC Traffic

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One of the things I love most about PPC is that, despite the competitiveness of most commercial keyword marketplaces these days, once you step off the beaten track of advertising on head terms, category killers, and product names the Adwords landscape is still like the Wild West. For advertisers with a creative mindset and a

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