A Blog About Paid Media & Search Marketing

Ideas, thoughts and insights from the team at Inbound360.

Is Facebook Retargeting Hitting Saturation Point?

facebook-retargeting-advertising

Retargeting may have emerged as the darling of Facebook Advertising (and at least to some extent the saviour of its ailing stock price) but as with all advertising channels it has a saturation point where its effectiveness plateaus. With retargeting on Facebook, for me that point will come where retargeting becomes the norm, not the

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