Spending all day in PPC campaigns it’s easy to become engulfed by data. While its great to be able to build strategies based on solid numbers, its important not to forget that advertising is about talking to people and to make your advertising better, sometimes you have to listen to what they have to say.
Landing page optimisation isn’t rocket science, yet to hear some experts talking about it you’d think they were planning for a moon landing. Here I want to share with you the one split-test which virtually any type of business can do to help improve the performance of their landing pages. Why do most split tests