A Blog About Paid Media & Search Marketing

Ideas, thoughts and insights from the team at Inbound360.

Is Facebook Retargeting Hitting Saturation Point?


Retargeting may have emerged as the darling of Facebook Advertising (and at least to some extent the saviour of its ailing stock price) but as with all advertising channels it has a saturation point where its effectiveness plateaus. With retargeting on Facebook, for me that point will come where retargeting becomes the norm, not the

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Google AdWords VAT and Your Business Expenses


There are many ways of paying for the media spend in Google AdWords pay per click advertising whether you want to pay up front, in arrears, via direct debit , credit card or bank transfer. No matter how you pay your media spend it is a business expense. UK businesses are subject to VAT on

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