A Blog About Paid Media & Search Marketing

Ideas, thoughts and insights from the team at Inbound360.

The Long And Short Of Landing Page Optimisation


Landing page optimisation isn’t rocket science, yet to hear some experts talking about it you’d think they were planning for a moon landing. Here I want to share with you the one split-test which virtually any type of business can do to help improve the performance of their landing pages. Why do most split tests

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The Hidden Dangers of Retargeting in Search & Display Campaigns


There’s a lot of talk in the online advertising industry of late about retargeting. Google are pushing advertisers to use their own “remarketing” offering and more ad networks than ever before are available for retargeting. But where most of the information about retargeting is put out by its advocates and agencies keen to sell it

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